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13 Apr 2011 | BBC News
The world's first membership organisation
dedicated to spreading happiness has been officially launched.
Action for Happiness, which claims to have 4,500 members in more
than 60 countries, says it prioritises healthy relationships and
meaningful activities as a means to happier living.
It has ambitions to become what it calls "a global mass movement
for fundamental cultural change".
Its launch event in the City of London included tips on how to
The movement says it is based on the new science of happiness
and the belief that our mood can be altered.
"Despite massive material progress,
people in Britain and the US are no happier than they were 50 years
ago, while there are many societies in which people are much
happier than in Britain.
"Rejecting a societal focus on materialism and self-obsessed
individualism, the movement instead prioritises healthy
relationships with others and meaningful activities as a means to
happier living," a spokesman said.
Read article and watch video here
Action for Happiness
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