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Action for Happiness movement launches

13 Apr 2011 | BBC News

The world's first membership organisation dedicated to spreading happiness has been officially launched.

Action for Happiness, which claims to have 4,500 members in more than 60 countries, says it prioritises healthy relationships and meaningful activities as a means to happier living.

It has ambitions to become what it calls "a global mass movement for fundamental cultural change".

Its launch event in the City of London included tips on how to be happier.

The movement says it is based on the new science of happiness and the belief that our mood can be altered.

"Despite massive material progress, people in Britain and the US are no happier than they were 50 years ago, while there are many societies in which people are much happier than in Britain.

"Rejecting a societal focus on materialism and self-obsessed individualism, the movement instead prioritises healthy relationships with others and meaningful activities as a means to happier living," a spokesman said.

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