Spreading the benefits of gratitude
31 Aug 2016 | Wasim Khan
One of the simplest and most effortless habits to live a
more positive life is to take a minute or two every day and focus
on the wonder of life. Practicing gratitude has many benefits;
studies have proved that it can help us lead more peaceful, happy,
appreciative and healthier lives as well.
The #ITHANK campaign was a month long effort to
promote these benefits and encourage people to experience more
gratitude. The Kuwait-based campaign, created by non-profit
organisation Alnowair, encouraged people to practice
gratitude and learn about the benefits of leading a more grateful
life. This was done via social media and activities at various
Thank You post-it notes
Free #ITHANK post-it notes were distributed at selected coffee
stores. The post-its were a quick, cute and creative way of showing
your gratitude towards someone or something.
Big yellow wall of gratitude
Another activity to promote thankfulness was the longest ever
yellow wall of gratitude in Kuwait along the bridge at Marina Mall.
The 50 Meter wall allowed the visitors to stick #ITHANK post-its
about things they are thankful for and share their gratitude with
"We are very excited and happy to offer people of Kuwait the
opportunity to express their gratefulness in this simple and
memorable way" said Gaya Kruchlik, Head of Alnowair.
Marina Mall also had an interactive Thank You stand where people
could take selfies along with their dedications of
Thank You Couch
Another memorable idea for promoting awareness of gratitude was
the Thank You Couch at Al Hamra Tower. A yellow couch was placed on
the mezzanine floor where people were welcome to go sit down and
tell each other things they are grateful for.
"We are all so busy that we often forget to appreciate the
little things in our lives. Through this campaign we want to
remind, inspire and encourage people to feel and show gratitude. We
also thank our friends from Marina Mall, Al Hamra and Caribou
Coffee for collaborating with us on such an awesome project." said
Sheikha Intisar, the founder of Alnowair.
Alnowair is a
non-profit organisation driven to spread positivity in Kuwait;
through various campaigns and events. For more information on
www.alnowair.com or follow them on Facebook, Instagram, Twitter or